Aditya Birla Group’s company Birla Cellulose promoted their newly launched fabric line, Liva with their S/S 16 collection at the 61st National Garment Fair held in Mumbai recently. Fabrics from this line have unique blends like Modal Wool, Amircor Modal, Cuprammonium Modal along with dobby and jacquard structures.
Liva fabrics are made from natural cellulosic fibres using wood pulp and they lend fluidity, comfort and fashion quotient in apparels. These fabrics are sold directly by Birla Cellulose as well as through garment brands like Global Desi, Allen Solly Women, Chemistry, etc.
