Birla Cellulose is planning a global marketing drive for its textile value chain partners, under the LIVA Accredited Partners Forum (LAPF) initiative.
The ongoing effort to scale up the textile value chain for global marketing was witnessed at the recently held Noida Conclave, which was aimed at providing a useful and unique platform for textile manufacturers to reach out directly to the leading women’s wear exporters and international brands.
“We will help the LAPF partners promote their products at the international level by enabling them to take part at different marketing forums, apart from helping them with design developments and technology,” said Manohar Samuel, President, Marketing and Business Development at Birla Cellulose.
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Birla Cellulose has garnered many leading textile players under the LAPF including Shreeji, Mafatlal, Mercury, Karuna Tex, Svarn Tex, MI Industries and VSM, and through this forum, the company plans to provide a suitable platform to promote their products through special drives like Market Week and Mill Week.
The Noida Conclave witnessed 160 garment exporters and big domestic & international brands such as Marks & Spencer, Macys, and GAP, apart from Shahi Export, Orient Craft, Pearl Global and Richa &Co. The conclave also unveiled LIVA’s Spring Summer 2017 Collection, with innovations like Modal Knitted slubs, Modal Denim, Lurex embellishments in LIVA blends & Modal Yoga Wear. Birla Cellulose, along with its LIVA partners, produces world-class quality fabrics and aims to integrate spinner to fabricator to garments and brands in order to achieve excellence.
