Exceeding its 2014 target of using sustainable cotton, Adidas moves ahead with its commitment to source 100 per cent sustainable cotton by 2018. Last year, Adidas marked the highest volume of sustainable cotton by sourcing more than 30 per cent of Better Cotton, beating its initial goal of 25 per cent. The Better Cotton Initiative is an undertaking to make global cotton more sustainable and to address negative environmental impacts of mainstream cotton farming and promoting fair working conditions. For Adidas, India, Pakistan and Brazil were the major source of Better Cotton in 2014. The company’s next milestone goal is to use 40 percent better Cotton by 2015.
