Vivek Biyani, former director at Future Group, is re-entering the retail sector with Broadway, a new-age departmental store designed for digital-first brands. Inspired by his uncle, Kishore Biyani, Vivek aims to cater to the 45 per cent of Indians born this century with unique retail experiences.
Broadway features digital-first brands focusing on apparel, sneaker culture and lifestyle. Unlike traditional stores, Broadway offers brands flexible, inventory-free spaces for rent. Vivek envisions Broadway as a “co-retail” environment, akin to WeWork’s co-working model.
The 25,000-30,000 sq.ft. stores will host about 100 brands, including Wellbeing Nutrition, Suta, and Derma Co. Apparel and footwear will be prominently featured, with a vibrant retail experience enhanced by daily events and a content studio.
The first store opens in Ambience Mall, Delhi, in August, followed by Hyderabad and Mumbai. Supported by actor Rana Daggubati and investor Apurva Salarpuria, Broadway marks the Biyani family’s return to retail innovation.
