Covering all sections of the supply chain in membership, from producer organizations to retailers and brands, The Better Cotton Initiative (BCI) has reached 600 members. New members to have recently signed up include G-Star RAW C.V., Thomas Pink Ltd., HEMA B.V and Cone Denim – the first US based Fabric mill to join BCI, supplying to BCI Pioneer Member Levi Strauss with Better Cotton for their ranges. 44 retailers and brand members have played a key role in this journey so far – investing in farmer capacity building and driving supplier engagement.
Ruchira Joshi, Programme Director for Demand said, “The increasing BCI membership demonstrates the power of collaboration. 600 actors from a globally spread and complex supply chain, uniting behind a common vision is truly unique and inspiring. Together we can definitely achieve our goal of 30 per cent of cotton production as Better Cotton by 2020.” BCI was founded on the premise that this sector collaboration would be essential to achieving true, global transformation. Growing to 600 members marks a ‘tipping point’ for BCI in which achieving this transformation is possible.
