There is no denying that 2020 was a drastic year for the apparel trade. USA – the world’s largest apparel importer – fell by 23.46 per cent in its imports as it faced massive consequences of the pandemic as all apparel product categories tumbled massively.
However, the fall recorded in nightwear category was the lowest in both volumes and values.
USA imported 56.10 million dozen of nightwear products in 2020 worth US $ 2.26 billion, falling by just 0.98 per cent and 7.59 per cent on Y-o-Y basis, respectively.
As China had no story to tell other than the negative trajectory, countries like India, Bangladesh, Vietnam and Indonesia all upped their respective nightwear exports to USA.
India shipped US $ 138.72 million worth of nightwear to USA in 2020, surging 8.05 per cent on Y-o-Y basis. Volume-wise, the country upped its shipment by 9.77 per cent.
As far as Bangladesh is concerned, it surged by 5.57 per cent in its nightwear exports to USA in value terms to US $ 85.56 million.
Vietnam, on the other hand, grew significantly by 29.80 per cent to US $ 382.38 million in its nightwear exports to USA during 2020.
Indonesia, which has gained significant ground in the recent years in US nightwear market, increased 11.15 per cent in 2020 to US $ 66.67 million.