The trade show industry worth US $ 2.5 trillion feels the heat of Coronavirus outbreak as major shows get cancelled or postponed. More than 24 exhibitions and conferences all over the world stand cancelled due to the ongoing virus outbreak.
Amidst possible pandemic outbreak, statutory warnings have been released worldwide to avoid international travelling. Most flights to China and Hong Kong have been halted for a while now resulting in the cancelation and postponement of trade shows across the globe.
Shanghai Fashion Week, one of the comprehensive fashion shows, which was supposed to be held from 26 March to 2 April, was postponed, fearing the impact of virus outbreak. The event was set to feature over 1,200 fashion brands.
Autumn/Winter 2020 shows around New York and London had low key atmosphere. Fashion industry hit another low when designers like Giorgio Armani and Laura Biagiotti streamed live from empty theatres.
In yet another case, the National Chamber of Italian Fashion released a statement that designers were to take their call on how to handle the formatting of their shows.
For its part, Paris Fashion Week opened in a passive tone because of the extension of low sales in luxury sector. Fashion weeks in Shanghai and Beijing, scheduled for late March, stand cancelled because of the obvious reasons.
Chanel and Prada have postponed events this May in China and Japan, respectively. Many Chinese designers and fashion editors, including Masha Ma, Shiatzy Chen, Uma Wang, Jarel Zhang, Calvin Luo and Maison Mai negated their fashion shows scheduled for Paris Fashion Week (24 February to 3 March).
As a matter of fact, Apparel Sourcing Week 2020 which is India’s only Premier Sourcing Show scheduled for 20-22 February 2020 had to be cancelled. Asia’s biggest and all-inclusive trade show with visitors from around the world is re-scheduled for 18-20 June 2020.
China, in particular is an important hub for trade event. US exhibitions are witnessing lower number of participation from China. For instance, At Sourcing@MAGIC that took place in Las Vegas, only half of the Chinese vendors were able to attend due to the ongoing ban in US.
Though the virus outbreak has dawned on China, yet the trade show industry is truly optimistic.
The world now hopes the situation to get better in China in next 3 months.