The Office of the Development Commissioner (handicrafts) has initiated the process of inviting applications to participate in the marketing events through online portal (https://indian.handicrafts.gov.in). This provides fully digitised marketing platform to handicraft artisans.
The artisan may login with pehchan card number, followed by authentication with OTP sent on the registered mobile number. The practice of inviting physical application for participation in domestic marketing event has now been dispensed with.
In a statement, Ministry of Textiles informed that around 200 domestic marketing events are organised annually in different parts of the country with an aim to support the artisans in selling their produce. The online process starting from application to selection and finally stall allotment is completely computerised, without any human interface.
The online process will provide equal, fair and transparent opportunity to all artisans. Broad guidelines on submission of application has been circulated to all concerned with a purpose to educate the artisans.
