With the objective of supporting lingerie industry players to build a business in China, Tmall, B2C marketplace backed by world’s largest e–retailer the Alibaba Group, has signed a memorandum of understanding with Eurovet which is headquartered in Paris and is world’s biggest trade show organiser of lingerie, swimwear and active wear.
As a component of the framework, both organizations will take advantage of respective expertise and international reach to exploit leading edge approaches to collaborate on co-owned projects and initiatives in both China and Europe. Their main objective would be bringing about awareness and educating global and Chinese labels on the unexplored circumstances of expanding their overseas business activities.
Eurovet will bridge the gap between Tmall and International lingerie labels exhibiting at events such as the Salon International de la Lingerie (SIL) in Paris and Curve in the USA. It will select assorted labels and present them the opportunity of expanding to a new audience through the Tmall e- store.
China’s retail innerwear market is projected to reach a $33 billion by 2020, an estimated jump of 32% since 2017, courtesy to the growing middle class, in particular millennial women who wish to spend their disposal income on products which make them feel good about themselves.
The Tmall Fashion-Eurovet strategic partnership will grant the trade-show associates the option to harness Tmall’s existing system and build a better connection with Chinese consumers, establish a controlled freight and improved logistics process, upgraded supply-chain management.
Eurovet along with tradeshows in its home city, New York and Las Vegas, has been cornerstone in China for 15 years. Also, two shows are planned in Shanghai and one more in Hong Kong in March 2019.
