Aditya Birla Private Equity, has invested for a minority stake in Creative Lifestyles Pvt. Ltd. (Creative Lifestyle) with a valuation of over Rs. 300 Crore. D Muthukumaran, CEO of Aditya Birla Private Equity said, “We are excited to be part of the growth story at Creative Lifestyle. In the last 9 years, the Creative team has built up a strong presence in the Women’s branded apparel segment, which we believe has high potential for exponential growth in the coming years.”
Commenting on the investment, Birendra Agarwal, Founder and Chairman at Creative Lifestyle mentioned, “We believe our partnership with Aditya Birla Private Equity will help in taking the Company to the next level on the back of an impressive growth we have already achieved since inception in 2006. We will benefit from the right impetus, drive and experience and we are looking forward to working closely with the Aditya Birla team to fully exploit our potential.”
Founded in 2006, Creative Lifestyle, is a flagship company of the Mumbai-based Creative Garments Group which has been in operations since 1973. It is the owner of women’s apparel brands: 109F, Fusion Beats and O2xygen.
