Zalando, the European online firm based in Berlin, is extending its offering to more sustainable products. The company is increasing its assortment in sustainable category from 27,000 fashion items in 2019 to more than 60,000.
The company has reported that the demand for the sustainable fashion has increased in Q3 – 20 per cent up from Q1 and 35 per cent up from Q2.
The retailer has also expanded its beauty category and now offers around 1,000 products that have one of the six sustainability attributes like organic, natural, less packaging, forest-friendly, biodegradable or kind to animals.
“It is great to see the number of customers buying more sustainable fashion at Zalando increasing enormously and resulting in around 15 per cent gross merchandise value coming from more sustainable products,” said Sara Diez, VP, women’s category at Zalando.
Furthermore, the company is also working on certain sustainable programmes like ‘do.More’ that aims to design the packaging to minimise waste and keep materials in use, specifically eliminating single-use plastics by 2023.
It also plans to generate 20 per cent of the company’s GMV with more sustainable products and apply the principles of circularity to at least 50 million fashion products.