Wrangler, a leader in denim and casualwear, announces that it has saved around 7 billion litres of water in manufacturing of denim products.
The figures are impressive! It has already surpassed its 2020 year-end goal of saving 5.5 billion litres of water. The announcement was made yesterday (22 April) – the 50th anniversary of the Earth day.
The target was achieved as the company focused on improving the water efficiency and water recycling techniques in the denim manufacturing process.
Wrangler manufacturing unit in Torreon, Mexico uses water recycling processes like sequential batch reactors, micro-filtration and reverse osmosis to reuse almost 85 per cent of water.
Other manufacturing units also work on merging and eliminating the steps and enhanced enzyme technologies that reduce the water usage without hampering the technology.
“We were able to surpass our water conservation goal due to the dedication and ingenuity of the teams that power our manufacturing facilities. As we look to the future of water conservation at Wrangler, our approach will expand beyond internal manufacturing to push our production partners to further prioritise water savings and treatment,” said Roian Atwood, senior director of global sustainable business, Wrangler.
The company has focused on saving the water at each step of its supply chain from cotton to end use, and has always kept sustainability on its highest priority.