Unifi, the vertically integrated firm that brings sustainable innovation and value-added products to global textile sector, announced on Wednesday (12 June) that it has come out with a new sustainable product.
The new sustainable product will help consumers solve the fast-increasing menace of plastics in ocean.
In a press release, the company said that its recycled fibre product ‘Repreve’ will be used in its ‘Our Ocean’ fibre that is made from plastic bottles found within 50 km of coastlines in regions lacking formal waste or recycling systems.
Endorsing the efforts initiated by Unifi, Jay Hertwig, Group Vice President of Global Branded Sales, Unifi, said “We have long cared for our air, land and natural resources by transforming billions of plastic bottles into Repreve recycled fibre.”
There are some shocking figures, which everybody needs to know to understand the dangers of plastics in ocean:
- 8 million tons of plastics are entering ocean worldwide every year
- This is equivalent to dumping 1 truck of garbage into ocean daily
- Plastics are expected to outnumber fish by 2050
Hertwig said that many brands can address the issue of ocean pollution by supporting and opting for ‘Repreve Our Ocean’.
Efforts are indeed praiseworthy though more brand participation is required in Unifi’s endeavour.