Triarchy, the renowned denim label based in Los Angeles, has decided to make its sustainability commitments widely known by joining forces with a cutting-edge technology partner.
With consumers becoming increasingly discerning about the provenance of their apparel, Triarchy recognised the need for a solution that would leverage blockchain technology to enhance transparency, thereby validating its principles and substantiating its assertions.
Triarchy has partnered with Amsterdam-based technology platform Renoon, its inaugural US collaborator, enabling the integration of traceability markers into their e-commerce platforms.
Renoon, initially an app and database for environmentally conscious businesses, has evolved into a plugin that seamlessly integrates into product pages, empowering consumers to track the entire journey of the product, from the farm to the shelf.
Renoon’s CEO, Iris Skrami, explained how they empower companies by utilising their supply chain data to create an accessible presentation layer for e-commerce, addressing the challenge of publishing sustainability results in an understandable format.
Triarchy’s sustainability lead, Adam Taubenfligel, emphasised the challenges of brands building their own sustainability framework and the need for standardisation. He highlighted the benefits of working with a platform like Renoon, which simplifies the process and makes sustainability recognisable and identifiable.
Triarchy believes that consumers shouldn’t bear the burden of sifting through extensive sustainability reports and doing their own research when shopping for jeans, as it is an unrealistic expectation.
Renoon, founded in 2021, gained 100,000 users with its app that consolidated sustainability data from numerous brands. As brands sought to retain control over their stats and certifications, Renoon recognized the potential for greater consumer impact by integrating directly into the brands’ channels.
