Tommy Hilfiger, the designer’s eponymous label, owned by PVH Corp continues to show commitment towards inculcating sustainability as a principle in its ethos as well as the consumers.
The brand will be hosting a shoppable livestream in line with the brand’s call to create fashion ‘that wastes nothing and welcomes all’.
Hosted by YouTuber and model Elias Raidi and journalist and presenter Syndney Lima, the livestream will showcase fall 2020 Tommy Hilfiger, Hilfiger Collection, Tommy Jeans and Tommy x Lewis collections.
Brand ambassadors like Doina Ciobanu, Toni-Blaze, Lewis Hamilton and Wilson Oryema will be joining the hosts of the show during the event.
Tommy Hilfiger’s livestream was designed by internal teams with shoppable features and is powered by Blive. It will be available for consumers on the brand’s official website.
Moreover, shoppable livestreams are coming up as viable business opportunities with the value of the global video streaming market coming out to be US $ 342.44 billion in 2019, and expected to reach US $ 842.93 billion in 2027, according to Fortune Business Insights.
This move comes after Tommy Hilfiger announced the ‘Make it Possible’ initiative last month, a bold approach to environmental and social sustainability that reinforces the organisation’s commitment to create fashion that ‘Wastes Nothing and Welcomes All’.
With Make it Possible, Tommy Hilfiger initially committed itself to 24 ambitious targets centred around the principles of circularity and inclusivity, to be reached by 2030.
The initiative is powered by PVH Corp’s Forward Fashion strategy, a set of 15 priorities designed to reduce negative impacts to zero, increase positive impacts to 100 per cent and improve the over 1 million lives across the company’s value chain.