Stella McCartney is set to unveil Koba – a sustainable yet luxurious alternative to faux fur, during her Spring/Summer 2020 showcase at Paris Fashion Week.
Koba is essentially crafted from a corn byproduct blended with recycled polyester and claims to offer a lower carbon footprint.
“Polyester isn’t the same quality that we want, and the modacrylic doesn’t give us the sustainability that we want,” Claire Bergkamp, Stella McCartney’s Director of Sustainability and Innovation worldwide, said, adding, “Koba is kind of bridging that gap.”
This sustainable alternative purposes to give a more luxurious feel than its existing faux fur counterparts available in the market.
It is Stella McCartney’s first major sustainability-related announcement. Their new LVMH partner is open to help other brands adopt Koba and for it to become an industry standard.
As per chemical conglomerate Dupont, the bio-based material uses up to 30 per cent lesser energy and produces 63 per cent less greenhouse gas emissions than polyester.
Koba is 37 per cent bio-based and 63 per cent recycled polyester, which is also recyclable with other polyester products.
This launch comes as the first major sustainability-related announcement from Stella McCartney since LVMH acquired a minority stake in the brand in July and designated the namesake designer a special advisor on sustainability to the luxury group.
According to Bergkamp, Stella McCartney is keen for Koba to become an industry standard and is open to talk to any interested labels looking at incorporating more sustainable choices within their manufacturing and production processes.
In addition to today’s unveil, the designer’s new partners, Dupont and Ecopel, are already working on other new generations of Koba faux fur, which will expand its versatility and offer more options to designers.
Stella McCartney coats made out of Koba will be introduced in stores sometime in coming 2020.