by Apparel Resources News-Desk
24-April-2019 | 2 mins read
German sportswear brand, Puma has set a new target for 90 per cent of all cotton and polyester used in the products to come from sustainable sources by the year 2020. The group recently announced the increase as it reached its previous target of 50 per cent two years ahead of schedule.
At the end of 2018, 50 per cent of cotton and 66 per cent of polyester used in Puma’s apparel came from sustainable sources wherein polyester was Bluesign certified and cotton from the Better Cotton Initiative. These organizations seek to improve the environmental social and economic impact of cotton production.
Likewise in 2018, Puma also achieved a target of sourcing 90 per cent of leather as well as paper/cardboard from more sustainable resources two years ahead of its schedule thus using FSC certified paper and cardboard as well as procuring leather from tanneries with a medal rating of the Leather working group.
Puma claims that their strategy is not to focus on individual collections but to create a substantial positive environmental impact throughout its product ranges.
“We are proud that we have reached our targets for more sustainable materials two years earlier than planned. We still have room for improvement, which is why we have taken steps with our suppliers to sharply increase the amount of more sustainable materials in our products going forward. By focusing on Puma’s entire range, we can make a much larger positive impact and save a considerable amount of natural resources.” – Stefan Seidel, Head of Corporate Sustainability, Puma
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