Sportswear brand Puma and Finnish textile material innovation company Spinnova have partnered to create proof-of-concept items using wood-based SPINNOVA® fibre for upcoming seasons, specifically for Puma’s Sportstyle line.
Puma and Woodspin Oy, Spinnova’s joint venture firm that produces wood-based SPINNOVA® fibre, have partnered for a number of years in order to ensure fibre volumes. Production capacity will be reserved by Woodspin under this arrangement which is a non-binding one.
According to Howard Williams, Puma’s Director of Global Innovation Apparel & Accessories, Spinnova’s cutting-edge fibre technology opens up a new avenue for the manufacture of manmade cellulosic fibre (MMCF), which is made with water instead of chemicals.
“It gives us great pleasure to inform that SPINNOVA® fibre will collaborate with the globally known brand Puma. This is an important step in growing the market and industrial applications of SPINNOVA® fibre, which is essential to the development of the fibre and Spinnova’s technology,” said Shariare Mahmood, Chief Product and Sustainability Officer at Spinnova, who also stated, “This is just the start, and we will keep working with Woodspin to sign similar agreements with other partners.”
Puma keeps investing in and implementing cutting-edge textile materials. For example, its previously launched RE:FIBRE textile-to-textile recycling program uses polyester textile waste from factory off-cuts, defective products, and used clothing as the main source of material to make new textiles.
