Luxury online retailer Farfetch has made an official announcement to ban the sale of animal fur from its website from December 2019.
The retailer that has products from 700 boutiques and brands from around the world, currently stocks a wide range of products containing fur, including alpaca and mohair coats.
With the latest move, Farfetch has joined the league of other big brands like Gucci, Michael Kors, Versace, Burberry, Donna Karan, Coach, Chanel, Jean Paul Gautier and Jimmy Choo who have all recently banned fur from their collections.
The move has been applauded by animal charity Humane Society International (HSI), and its US affiliate, who worked with the online luxury retailer for years to bring about the ban.
“HSI and our Humane Society colleagues in the US have worked with FarFetch for years to bring about this fur ban, and we applaud the brand for taking action to ensure it’s no longer buying into the horrific suffering of the animals in the fur trade. – Claire Bass, Executive Director, Humane Society International UK
Bass added, “Each new fur-free announcement continues the domino effect of designers and retailers seeing the importance of distancing their brands from the fur industry’s cruelty. The fur-free revolution shows no signs of slowing down, and it’s making fashion houses like Fendi, and Dolce and Gabbana that are still selling suffering look increasingly outmoded and isolated.”