Athletic and athleisurewear brand Lululemon has unveiled its plan to adopt a range of social and environmental targets as part of its Impact Agenda.
This multi-year strategy, which is a first for the brand, is split into three key areas, namely ‘Be Human’, which talks about inclusion and diversity; ‘Be Well’, which revolves around wellbeing and mindfulness; and lastly, ‘Be Planet’ that focuses on sustainability.
The targets enshrined in the Impact Agenda include a commitment to invest US $ 75 million into equitable wellbeing programmes across the globe by 2025, decreasing the gender pay gap to eventually provide equitable pay for all employees, and making all its products using sustainable materials and end-of-use solutions by 2030.
Apart from this, Lululemon also plans to provide repair, resell and recycle options for its garments by 2025, source 100 per cent renewable electricity to power its operations by 2021, reduce the use of freshwater in production by 50 per cent and reduce single use plastic by 50 per cent by the year 2025.
With the goal to become a more equitable and sustainable business therefore, accelerating positive change both internally and externally, Calvin McDonald, CEO Lululemon, said “Our Impact Agenda is more than a set of commitments. It’s a holistic approach that reflects who we are, guided by our purpose to elevate the world by realising the full potential within every one of us. I am grateful to everyone who has dedicated their knowledge and experience to help us define our approach.”