Little Yellow Bird, a New Zealand-based sustainable, fair trade and ethical garment sourcing company, recently rose $ 1.2 million to develop a tech platform which will help end slavery in the garment industry.
Samantha Jones (Founder), Little Yellow Bird, through her latest endeavour Origins, will use NEM blockchain technology to track the garment products from origin to point of sale. “Just like I did with Little Yellow Bird, I’m actually trying to solve a problem that I’ve faced first-hand and one that impacts people and businesses across a range of industries,” boasted Jones.
Origins is claimed to be the world’s first of its kind tech platform that will trace garments.
The company has become the second New Zealand venture, whereas Jones has become the first-ever woman on the globe to have a project funded by the NEM community. It’s pertinent to mention here that the NEM platform is a blockchain solution that assists industries to simplify the development process.
According to the company, the garment sector lacks visibility and transparency which is a global issue and the customers are growingly demanding to have better transparency in the supply chain. “Many apparel brands fail to track the origin of their garment manufacturing, therefore, this tech platform has a solution that will help brands solve this issue,” opined Jones (28), who is an accomplished entrepreneur with a number of accolades, including being named as New Zealand’s Young Innovator of the year in 2017.
On the other hand, Jason Lee, Expansion Director of the company, Australia and New Zealand regions, said, “The supply chain industry is one of best areas to develop a real world blockchain use case and we are excited to support Origins in utilising the NEM blockchain technology which will be a great showcase globally. This also aligns with NEM’s aim to support social impact project like these across the region.”
