Gucci, owned by luxury holding group Kering, has decided to stop using fur (of animals including coyote, mink, fox and rabbit) in its products.
Marco Bizzarri, President and Chief Executive of Gucci said, “Being socially responsible is one of Gucci’s core values. We will continue to do better for the environment and animals.”
The fashion brand’s first fur-free collection will be for Spring/Summer 2018 season. Once the sustainable collection is out, Gucci will become the second-ever Italian fashion brand after Armani to go fur-free.
Armani announced its decision of ending cruelty towards animals in March 2016.
The company will soon organise a charity auction for its leftover animal fur. Profits from the sale will be given to animal rights organisations, Humane Society International and LAV.
Kitty Block, President of Humane Society International said, “Gucci going fur-free is a huge game-changer. This move will have a huge ripple effect throughout the world of fashion.”
Additionally, Gucci will also join the Fur Free Alliance, a conglomeration of more than 40 organisations known for campaigning for animal welfare.
