Clean Clothes Campaign recently launched a spoof campaign called ‘Unconscious Collapses’ targeted at H&M’s new ‘Conscious Collection’, criticising the working conditions in Asian garment factories. According to CCC, in Cambodia alone, more than 2,900 workers have collapsed since 2010, several hundred of them at H&M suppliers. The spoof shows Vanessa Paradis, model for H&M, sitting in a leafy garden, surrounded by garment workers, with the text ‘H&M Unconscious Collapsed, start paying a living wage.’ H&M is alongside Gap, Levis and Zara as one of the main buyers of the booming Cambodian garment industry. Due to the low wages and consequently, low calorie intake, many workers in H&M factories are malnourished.
