Brands are continuously coming forward to support the issues against racism in US. And now PVH Corp. too has come forward with strong initiatives.
PVH took part in the National Day of Mourning, which coincides with the memorial services for George Floyd.
The PVH Foundation is donating US $ 100,000 each to The NAACP Legal Defense and Education Fund and The National Urban League.
Notably, The PVH Corp. is owner of Calvin Klein, Tommy Hilfiger, Van Heusen, Izod and Arrow, among others.
Beginning Monday, all through June, The PVH Foundation will match 100 per cent of North America corporate associate charitable donations.
Its North America associates from retail stores, offices, and warehouses observed 8 minutes and 46 seconds of silence.
The company said that it wants you (Blacks) to hear directly from our two chairs of our business resource group, BRAAVE (Building Resource for African American Voices and Empowerment).
In partnership with BRAAVE, PVH has created a task force inclusive of its leadership, HR, Inclusion & Diversity, The PVH Foundation, Legal, and Corporate Responsibility teams, to ensure that it is taking the right steps to make the most impact.