As the US is burning in the fire of riots after the death of George Floyd, many fashion brands have also come forward and issued statements in the favour of blacks.
Brands, retailers and designers are making donations, creatively condemning this issue and issuing statements too.
They have requested their followers to donate, and stand against racism and injustice. CEOs of various brands have also condemned the death and violence.
H&M, the global retail giant, said, “We stand with and support the black community today, everyday and everywhere. The company will also donate US $ 5,00,000 to the NAACP Legal Defense and Education Fund, Color of Change and the ACLU. These organisations fight for justice, economic rights and empowerment of the black community.”
Helena Helmersson, CEO of the Group, also assured to provide its colleagues additional resources to further educate them around implicit bias. In the US, it will develop a stronger relationship with Historically Black Colleges and Universities and increase community events that continue to empower the black community.
Nike also released a campaign telling customers “Don’t Do It,” a play on its slogan. adidas, Nordstrom, Puma, Asos, Macy’s and Gap are actively reacting on social media in this regard. Gap Inc. also donated US $ 250,000 to support the NAACP.
Louis Vuitton made a statement on its Instagram, while Gucci posted a poem to support this issue.
Marc Jacobs, a well-known designer, also raised the issue effectively.
Western media is also supporting brands that are owned by blacks like popsugar.com and has come up with a report, “40 Black-Owned Fashion Businesses You Can Support.”