Bestseller, a Danish apparel company, has launched new sustainable strategies including a new innovative platform in which it plans to invest in low impact material, fashion supply chain technologies and new business model.
The company’s strategy of Fashion FWD (Bringing Sustainable Fashion Forward) focuses on what is the immediate need to perform action on sustainability across the entire value chain. As a part of this the company has developed a ‘North Star’ Vision, highlighting the goals and providing constant sense of direction for the company.
“This is a significant moment for our company as we place sustainability at the core of our business. At the same time, we are fully aware of the magnitude of the challenges ahead. Without industry collaboration and the support of our business partners, we will not get there.” – Dorthe Scherling Nielsen, Head of Corporate Affair, Bestseller
The Fashion (FWD) strategy is based on adopting sustainable practices to its business and has four focus areas covering the company’s value chain. The four areas are; Creating FWD: which is about working with new innovative fibres until everything that the company has is made up of sustainable material; Making FWD: creating a positive impact on the environment by improving the environmental footprint of its products, supply chain and its operations; Engaging FWD: a approach to follow the human right in the industry, with particular focus on supply chain and colleagues to provide them a platform where they can unleash their maximum potential; Delivering FWD: about future circular motion where products and material are ongoing resources.
Each of these area has a specific measurable goal for the period of 2019-2025.
Moreover, as part of the Fashion FWD launch the company has already started with the inaugural launch of the initiative by joining Fashion for good, a global initiative that aims to make fashion more sustainable. Also, the retailer has collaborated with the company, Pond, which works on renewable bio-based alternative to polyester. The company is further aiming to become 100 percent powered by renewable energy by 2021 in its owned and operational building globally.
“By preserving our climate, using resources efficiently and promoting human rights, business can be a positive force for change. We want to play a significant role in overcoming the biggest sustainability challenges and we see sustainability as a prerequisite for ongoing business success. Building on some good progress to date, we are now speeding up our efforts.” – Anders Holch Povlsen, CEO and Owner, Bestseller