Many Australian brands are now adopting Better Cotton Initiative (BCI) and are eager to know more about the origin of raw materials.
This was recently confirmed by Michael Kobori, Vice President Sustainability, Levi Strauss & Co. at a BCI Forum. The forum brought together more than 100 brands, retailers and cotton scientists on same platform to know more about Australia’s sustainable cotton industry.
Expressing happiness over the efforts initiated by Australian brands, Kobori said that he is encouraged by the Australian brands’ support to BCI but would love to see more brands coming forward to switch to BCI.
At Levi Strauss, Kobori has been instrumental in minimising the environmental impact of its garments by enhancing the efficiency of its processes through its Wellthread™ Collection. And he has been successfully doing it since 2001.
The BCI Forum also saw many prominent Australian cotton scientists talk Better Cotton principles especially with regard to climate change, soil health and water among others.
Appreciating Australian cotton industry’s efforts, Brooke Summers, Cotton Australia’s Cotton to Market Programme Manager, said “The Australian cotton industry invests over US $ 20 million a year in research and development, with a large proportion of that focused on sustainability.”