Recycling is one of the most important parts of sustainability and leading Japanese brand ASICS is giving a boost to runners and the planet with the launch of SUNRISE REBORN™ PACK of new running shoes made from recycled clothing collected in Japan.
To create the shoes, ASICS employed the same advanced technology that it used to craft a range of upcycled apparels and footwear created for the Japan team wear for an international sporting event.
This innovative technology allows ASICS to recycle, remake and restyle discarded materials into new textile designs, like the SUNRISE REBORN™ running shoes.
In a statement, the company said that in the case of SUNRISE REBORN™, ASICS used second-hand apparels collected in Japan to create a new limited-edition collection.
This new collection is another important step in ASICS’ ongoing mission to help reduce the environmental footprint of its products across the globe.
“Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound Earth to exercise on. That’s why we are committed to playing our part in building a circular economy that helps reduce CO2 emissions and keep global warming at less than 1.5oC. Through sustainable products like SUNRISE REBORN™ PACK, we want to let people all over the world enjoy the mental and physical benefits of sport while preserving the planet for future generations to do the same,” said Yasuhito Hirota, COO and President of ASICS Corporation.
ASICS is involved in a wide array of sustainability initiatives, including replacing standard polyester materials in its shoes and sportswear products with 100 per cent recycled polyester.