Canada-based Tentree has committed to planting 1 billion trees by 2030 to support 1t.org and the global movement to conserve, restore and grow 1 trillion trees by 2030.
Tentree is an earth-first sustainable apparel brand that sells sustainable apparels as a vehicle to plant trees, planting 10 trees for every item sold.
1t.org is the World Economic Forum’s Trillion Tree Platform. It’s a multi-stake holder platform serving a global movement to conserve, restore and grow 1 trillion trees by 2030 in support of the UN Decade on Ecosystem Restoration.
The pledge of planting 1 billion trees is global in scope and current planting areas include Canada, USA, Nepal, Madagascar, Senegal and Indonesia.
So far, 50 million trees have already been planted, providing over 500 full-time jobs in Madagascar, supporting over 200 farmers in Senegal, providing over 100 jobs in Indonesia and supporting numerous communities across the globe.
Jad Daley, Co-leader of the 1t.org US chapter and President and CEO of American Forests says, “We are proud to have collaborated with Tentree in developing this ground-breaking pledge, helping this proven corporate sustainability leader take its passion for the environment to the next level. This type of leadership is exactly what is needed to help realise the full potential of forests as a climate change solution.”
“We believe in a world where businesses can be pacesetters. Where companies are no longer looked at as the problem and, instead, can lead the conversation on restoring our planet and make it easier for consumers across the globe to take that first step,” said Derrick Emsley, CEO and Co-founder, Tentree.
The apparel brand will leverage their Veritree technology to bring more transparency to global efforts, to promote the work of planet-first companies, and to partner with incredible planting organisations from all across the globe.
Veritree provides on-the-ground transparency to global reforestation efforts. Through ground level data, the platform digitises each tree into an ‘inventory item’ that can be treated similar to a physical product.