When Elevate Textiles released its 2021 Sustainability Report back in April, the firm distinctly outlined the progress it had made towards its 2025 sustainability goals.
The company, which owns distinguished brands such as American & Efird (A&E) and Burlington, amongst others, stressed on its continual focus on sustainably sourced fibres, reduced water consumption and greenhouse gas emissions in the report.
Besides, it also shared company’s increased participation in global collaborations to enhance Elevate’s own environmental programme.
Therefore, it wasn’t surprising when A&E, world’s foremost thread manufacturer, recently announced its collaboration with Applied DNA Sciences, Inc. (APDN) to launch A&E’s INTEGRITYTM advanced identification thread technology that is available for its ECO100 recycled thread line.
So what’s INTEGRITYTM ECO100 all about!
The INTEGRITYTM ECO100 provides innovative and chemical solution for brands to authenticate and validate their products in supply chain by sewing thread.
Made of 100 per cent recycled fibre, A&E’s INTEGRITYTM ECO100 is a perfect blend of APDN’s proprietary CertainTR and BeaconR platform.
The innovation helps authenticate a brand’s products and components by using the Beacon technology for a quick, in-the-field optical verification and, when needed, by using a portable qPCR test for a forensic analysis of the molecular tag.
The INTEGRITY, reportedly, protects the brand as well as supply chains at a time when both security and sustainability are equally important.
Substantiating further, Chris Alt, Executive Vice President, A&E, says that customers are today aware of all detrimental effects of counterfeit products from lost sales to potential loss of brand equity.
He added “Our expansion of INTEGRITY secure thread technology developed with APDN is a natural progression for us to address our customers’ needs and extend our brand protection solutions.”
A&E – a portfolio company of Elevate Textiles – is the foremost manufacturer and distributor of high-quality industrial and consumer quality thread, embroidery thread and technical textiles, which are used globally by makers of apparels, footwear and home furnishing, amongst many others. A&E products are made in 22 countries, distributed in 50 countries and sold in over 100 countries.