Adidas, the Germany-based sportswear giant, is aiming to completely eliminate fresh plastic use from its premises, retail outlets, warehouses and supply centres. The global sportswear brand has recently announced that it will use only recycled plastic by 2024.
According to CNN, the company pledges to eliminate the use of new plastic including polyester which is used in everything from t-shirts to inner-wears. The material is a favourite in sportswear too because of its quick dryness and light weight.
Markedly, this initiative by Adidas is expected to save around 40 tonnes of plastic every year, beginning from the current year. It is also being reported that the brand’s SS 19 collection will be manufactured using 4 per cent recycled polyester.
Interestingly, Adidas is not the only major brand that is opting to reduce the usage of plastic, the Swedish home furnishing retailer, Ikea has also announced that it will eliminate the use of one-time use plastic in its stores and restaurants.
Eric Liedtke, Head Of Adidas’ Global Brands elucidated on the development that, the company’s objective was to get rid of virgin polyester overall by 2024. “Around 50 per cent of the material used in the 920m individual items we retail is polyester. With such high per cent if usage, it is not possible for us to make the transition in a day,” Liedtke added.
Additionally, apparel labels such as; Patagonia and H&M are already using recycled polyester in some products and sustainable luxury fashion retailer Stella McCartney has pledged to stop using virgin nylon by the next couple of years.
