T T Ltd., a leading textile player, which recently completed 25 years of being listed on Bombay Stock Exchange, is planning to launch a premium innerwear brand as part of their new strategy to move towards the fashion side of the fibre to fashion spectrum.

The move is expected to improve margins and build the brand equity of the company, which has enhanced its knitwear range to become a garment company from an innerwear company. Sanjay Jain, Managing Director of the firm further exuded confidence and commitment to take the organization to new heights. He said, “Both, the company and the Indian textile industry was at a very important threshold from where we would see both coming out with open wings like a butterfly comes out from its cocoon to dazzle the world with new colours and life. Going forward the company would focus on value-addition and brand building to create a strong portfolio of product lines to address the need of the middle class people of India. Value for money which has been an important principle of the company would continue to stay so in the years to come. Volume growth and occupying market space would be given special focus to ensure it reaches out to the heart of India.”

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Jain further informed that T T Ltd. plans to be a 50:50 company in terms of exports and domestic sales. The company also sees great potential in Chinese market where its cotton-based textiles business is growing rapidly. Vietnam, Ethopia and United States are some other countries where the textile major wants to capitalize in future.

Besides, the company is likely to make structural and organizational changes to target higher growth rates of 20-25 per cent per annum.