Liva, an ingredient brand from the house of Aditya Birla Group, was a point of attraction for many at Yarnex event in Tirupur. Its application in loungewear, camisoles, leggings, men’s briefs and vests was majorly highlighted at the event, which received lot of appreciation from the trade visitors.
Unlike other fabrics that are boxy or synthetic, Liva is a soft, fluid new-age fabric which falls and drapes well – A promise that is delivered through accredited value chain.
The new-age, naturally sourced fibre, which is made into fabric in pure or blended form, transforms not only the garment but also the person wearing it. It is comfortable, soft, natural and eco-friendly.
It’s noteworthy that Liva ‘s esteemed partner brands like Krishna Textile Processes, Matrix Enterprises, Exim Knits, Mercury Fabrics, Feathersoft, Jeyavishnu Clothing and Mevaba received an overwhelmingly positive response at the exhibition.
Yarnex event, which is a big draw for manufacturers and suppliers of fibres and yarns, has always been a major platform where innovations are unfurled and new products are launched.
The exhibition this year received an overwhelming response, generating large-scale leads.