LC Waikiki, the globally renowned Turkish apparel brand, has launched its LCW Sense application for visually impaired people in its 36 outlets in Russia.
The brand has also expressed its intent to make the app available in North Africa and the Middle East.
The app enables the visually impaired people to easily find all information about garments including its fabric, colour, pattern, washing instructions and price.
The app also offers solutions around creating outfits and differentiating between items of clothing.
In fact, the shoppers can through this app listen to information about apparels especially with regard to details on labels. This would then help them buy clothes according to their style and size.
The LCW Sense app can be downloaded on mobile phones from Google Play store and App store at no cost.
At home, the app can advice the users on how to wash each cloth and how best to combine them with other apparels.
While talking about the app, Deniz Aktürk Erdem, Chief Marketing Manager, LC Waikiki, said “We are in contact with a large customer base every day in over 900 stores in 44 countries; we are trying to understand their needs and demands and to respond to them. In 2018, we decided to launch this application globally and our first country was Russia.”