The Indian Ministry of Micro Small and Medium Enterprises (MSME) is mulling different ways to popularise ‘Khadi’ in the overseas markets. It is also considering to hold textile fairs to display the Indian khadi fabric in foreign countries as it is mulling to market this segment globally and brand it as “Cloth of India”.
Other than fairs, MoUs are the major ways that the Ministry is mulling as the means for the promotion of the fabric out of India by collaborating with the brands, this was reportedly disclosed by an official of the MSME Ministry. “The MoUs between Indian exporters and overseas importers will help in increasing exports of Khadi garments,” added the official.
Khadi and Village Industries Commission (KVIC), a body formed by Indian Government, has also initiated a dialogue process with the industry associations out of India to start franchisee outlets. These outlets will sell Khadi products sourced from various parts of the country.
Indian Prime Minister Narendra Modi also has the vision to make khadi a global brand as it would help rural artisans to increase their income.
The Indian Government has sought help from the United Nations in promoting Khadi.
In the beginning of this year, the KVIC came up with a new store concept called ‘Khadi Korner’ that will be rolled out under the shop-in-shop model in partnership with modern retail chain stores. The first Khadi Korner has been launched with Globus, a Mumbai-based retail clothing store chain and a part of Raheja Group