‘Boy Meets Girl’ forays into the home furnishing category for the back-to school season!
The new range by the contemporary athleisure brand comprises decor and throw pillows, throw blankets and totes, and are being retailed online through target.com, with retail operations to start via select Target stores from 14 July.
It will be available for sale online at Bed Bath & Beyond, beginning this August.
The décor and throw pillows along with throw blankets and totes, all feature the iconic boy and girl silhouette logo of the brand, while other items carry sayings such as “Confidence & Courage Never Go Out of Style,” “Limitless,” and ”Never Look Back.”
The pillows retail at prices between US $ 19.99 and US $ 24.99, with throw blankets at US $ 24.99 and totes for US $ 14.99.
Stacy Igel, Founder and Creative Director of Boy Meets Girl, said, “I wanted to expand into the home category as I felt it was a natural extension of our brand. I have been a statement brand from the beginning of my career and given the state of our climate I felt it was time now to share our messaging in homes and have conversations happen through these products whether that be in their apartment, dorm room, etc., so the consumer could come together.”
I never said I can create change, but I have always said I could strike a conversation to get closer to it, she added.
A part of the proceeds from the sales will go for the aid of the National School Climate Center’s Bully Bust Program. Starting 1 July, the partnership campaign, which has chosen its hashtag as #BMGLiveOutLoud, started its journey on social media to raise awareness of bully tolerance.
