Intimatewear brand Zivame has, reportedly,seen its sales rise by three times during the flagship discount event “The Grand Lingerie Festival.”
The brand, owned by Reliance Retail, offered discounts across both online and offline channels.
This edition,reportedly,has been a big hit as the brand witnessed five times growth in traffic,with new consumer acquisition jumping by 120 per cent.
Zivame services more than 28,000 pin codes with orders coming in from every part of the country.
The event clocked more than 75k orders in the first 24 hours, and besides the metros, Ahmedabad, Kolkata and Pune turned out to bethe big hotspots.
In terms of category sales, bras saw the highest demand bringing in 50 per cent of the total sales, while pyjama sets were a big hit in the sleepwear category, forming almost 55 per cent of the category sales.
The growing fitness wave in the country saw yet another resounding acceptance of activewear products from the platform, with a revenue jump of three times; sports bras,notably, were the bestseller in the category.
Some of the emerging categories of Zivame – maternity wear and personal care– also witnessed a 4X jump in sales; nursing bras were the most sold item in the maternity segment.
The edition also saw a massive increase of 4X in partner brand revenues across categories. Further, Zivame shipped out 98 per cent of the orders within 24 hours ensuring consumers didn’t have to wait long to receive their products.
