Inditex, the parent company of the global leading apparel player Zara, has announced that all of its brands will be made available for sale online. Company’s CEO Pablo Isla at the reopening of its Zara flagship store at Milan’s Corso Vittorio Emanuele earlier this week elucidated about this development.
Pablo affirmed that the company will provide its brands on e-commerce marketplaces by the next two years. “We want to offer our fashion collections to all our customers, wherever they are in the world and we are trying to prioritize those countries where we do not have physical presence,” he added.
Notably, the online sales soared 41 per cent last year to reach 10 per cent of the group net sales, yet it fell behind its competitors in the fast-fashion segment, with Sweden’s H&M fetching around 12 per cent of its net sales online.
Furthermore, the Spanish fast-fashion company also marked out the sustainability blueprint for the year 2020. The CEO cited that the company is now targeting to introduce its environment friendly concept in all of its outlets, an initiative adopted by around 80 per cent of its distribution network till date.
Inditex’s integrated stock system, which helps to fulfil the online orders from store’s inventory is also going to be implemented in all of its brands.
Apart from Zara, Inditex group also owns brands like Pull&Bear, Massimo Dutti and Bershka.