Spanish fast fashion giant Zara, in its endeavour to offer customisation service, will soon be unveiling customised denim.
This was announced at group’s headquarters in Arteixo, Spain and coincided with the presentation of company’s yearly results on 13 March 2019.
The concept, dubbed as Zara Edited, will be launched in the category of “Trf” department and will help shoppers add embroidered words to the front or back of denim shorts, skirts and jackets. The shoppers will also be able to personalise pieces online or through the Zara application, wherein they can select the area they wish to customise, and also choose the font and colour of the embroidery.
The price, however, will be same as non-personalised products.
The test collection will be unveiled on 27 March (Wednesday) and will be initially available in 3 exclusive stores in the cities of Barcelona (Plaza de Cataluña), Milan (Corso Vittorio Emanuele) and Amsterdam (Kalverstraat).
Last year, the group saw its revenue clock a record €26.14 billion, up by 3 per cent, while the e-commerce sales jumped by 27 per cent to touch €3.2 billion.