Following a solid financial performance in 2024, Zalando SE anticipates that its growth will pick up speed in 2025 as a result of the successful implementation of its plan to establish the premier pan-European fashion and lifestyle e-commerce ecosystem along two development vectors – B2C and B2B.
Robert Gentz, co-CEO of Zalando, stated that the company’s ecosystem strategy is advancing well and serves as an exciting new direction for the business. He noted that the strategy has already contributed to strong financial results in 2024, and they are now focusing on accelerating efforts and investing to seize future growth opportunities.
In order to provide the greatest fashion and lifestyle shopping experience, Zalando’s first strategic pillar in the B2C market is to set itself apart via quality. Another major goal for 2025 is to significantly expand the company’s upgraded loyalty program, Zalando Plus.
Zalando anticipates that revenue and GMV will increase by 4 per cent to 9 per cent in 2025 compared to 2024, and that adjusted EBIT will reach a level of between US $ 560 million to US $ 625 million.
By the end of 2024, the company’s active client base had grown to an all-time high of 51.8 million, representing a 4.5 per cent growth from the year before.
