British fashion retailer Joe Browns has transitioned into a full lifestyle brand with the launch of its largest homewares collection.
Following a small trial capsule collection both in 2020 and 2021, the retailer now intends to reach its customers in more aspects of their lifestyles.
With work from home culture still present in many parts of the globe despite life returning to normalcy, the homeware sales continue to do well and therefore there isn’t a better time than now for the retailer to foray into homewares.
Notably, Joe Browns’ in-house design studio has applied the sensibilities of its fashion offer to its interiors products, which includes powerful use of colours and print.
The clothing retailer’s homewares collection encompasses a broad range of products that include accessories, bedding, candles, curtains, cushions, throws and bean bags, amongst others.
The fashion and homewares brand was founded by Simon Brown and aims to reach revenues of £100 million.
