WROGN, the menswear apparel brand, run by Universal Sportsbiz Private Limited (USPL), recently opened a new store in Punjab, taking its tally of physical stores to 16, across the country.
The CEO of the company, Anjana Reddy, said that the lifestyle apparel brand aims to have a store presence of around 200 outlets in the next three years.
The fashion label, curated and endorsed by India’s national cricket team captain, Virat Kohli, is expecting immense growth as it forays into Punjab with the new store. “We have been aggressively looking to increase our network of stores in the country and this is one step closer towards our goal,” Anjana said.
The new store was launched by actress-model and former Bigg Boss contestant Lopamudra Raut at Elante Mall in Chandigarh. Speaking at the launch, Lopa said, ” It is fascinating to be involved with a brand which is young, stylish, vibrant and above all associated with the national youth icon Virat Kohli.”
Meanwhile, shedding light on its current work plan, Anjana informed that the company is focusing on a multichannel approach that will let its customers have a smooth shopping experience.
