US-based denim brand Wrangler has linked up with designer and pop artist Peter Max for a collaborative limited edition capsule collection in celebration of its 70th anniversary.
The collection will feature playful prints, colour-blocked outfits and timeless silhouettes on jeans, shorts, colourful t-shirts, western shirts and jackets, in keeping with the fashion brand’s ideology. Incidentally, the collection also marks the 50th anniversary of the 1967 hippie revolution – ‘Summer of Love’.
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All pieces are made in Europe, making use of classic denim, and are intended to meet the contemporary fashion needs; they are designed with unisex fits and a modern twist, as stated by Wrangler.
This is the second time Wrangler has collaborated with Peter Max for a collection with their first stint dating back to the early 70s which incidentally remains highly coveted in the vintage sector.
The collection will launch online this week and in select partner stores globally.
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