
Filling the gap of new styles for outdoor enthusiasts and weekend warriors, and meeting the essentials of comfort, function and style at a more competitive price, Wrangler, one of the world’s largest denim brands, is out with a men’s collection built for outdoor adventures.
Including men’s shorts and shirts in a variety of colours and finishes, the collection keeps the wearer cool, dry and comfortable and wicks moisture away. With UPF 30 protection, the fabric used is lightweight and durable for long-lasting wearability. Priced at less than US $ 25, the latest collection comes with multiple pockets for added storage and security. Additionally, 4-way flex technology for comfort and freedom of movement and expanding comfort flex waistband are some of the features included in the selected offerings of the collection.
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“Wrangler is a brand with a long history rooted in the great outdoors. With this new collection, we’re addressing the needs of those who share our enthusiasm for spending time outside by offering clothes with performance fabrics and features that are easily accessible where they already shop. We know this shopper is looking for apparel that not only functions well outdoors, but looks great when spending the day with friends around town,” said Rich Blaya, Vice President and General Manager, Wrangler Traditional.
The brand’s spring collection builds upon the growing trend of athleisure and demand for outdoor wear by incorporating multi-functional features designed for activities like hiking, kayaking, and fishing in classic styles.