Kontoor Brands’ jeans brand Wrangler comes up with its first denim apparel dyed with foam!
And with this, it brings an innovative technique that uses 100 per cent less water than conventionally dyed denim.
It is Indigood™ Foam-Dye, which completely replaces the traditional water drums and chemicals of traditional indigo dyeing, minimising the amount of water required to turn denim into that beloved shade of indigo blue, by 100 per cent.
Besides, the process also reduces energy use and waste by more than 60 per cent compared to the traditional denim dyeing process.
The worldwide launch of foam-dyed denim has yet again shown Wrangler’s relentless commitment to using its global scale to advance the denim industry while maintaining the authenticity, quality and style that consumers expect from the brand.
The Indigood™ products will be featured in the ICONS collection, which gives shoppers access to the brand’s most iconic products with the highest level of sustainability available on the denim market today.
Without compromising on quality, the Indigood™ products comprise recycled cotton, laser and ozone finishing. Notably, the collection includes jeans, shirts and jackets in all shades for men and women.