Spain-based womenswear label Naulover is mulling over expanding its reach in Chinese, Middle-Eastern and American markets. The brand has even inked deal with a Chinese distributor to capitalize on opportunities available in the market there.
Carme Noguera, CEO of Naulover mentions that Naulover’s products will be available in both multi-brand stores and in shop-in-shops at department stores. Besides, the brand is in talks with a South Korean distributor, who is in the process of finding retailers interested in marketing and selling Naulover’s products in the region.
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Naulover will be tapping on the Canadian and Mexican markets as well. Moreover, a store in Dubai is slated to be launched in early April this year, where the womenswear brand will share store space with another Spanish fashion label. For now, the company is aiming on firming its presence in Italian market, which is its top export market.
The clothing brand is mainly into knitwear. It has a standalone store in Barcelona and an outlet in Igualda. However, more point of sales are expected to be added in Neinver’s new Villadecans scheme. Products of the brand are featured in 90 shop-in-shops within El Corte Inglés, and are also available at 600 multi-brand retailers.
Manufacturing since 1957, Naulover works to deliver high quality, innovation, design, perfection and customer satisfaction. In order to continue growing and opening new markets, the company is keenly venturing into franchise agreements with major financial groups in high potential countries located in the Middle East and Asia.
