Premium fusionwear brand, W, has expanded its store presence with a new store in Ahmedabad added to its repertoire.
Sprawling across 687 square feet, the new store is located at Ahmedabad One Mall – a popular retail destination in the city.
The store will follow a new retail format adopted by W which involves usage of white as the principal colour that helps better focus on colours of the merchandise.
The new format highlights the brand better displaying all the styles of the season.
The store displays the latest and vibrant collections with a complete range of styles featuring kurtas, fashion bottoms like palazzos, skirts, trousers, dupattas and accessories to match every occasion, mood and personality.
Along with the store launch, W has unveiled the perfect union of pop colours & trendy silhouettes, with its latest Festive Collection 2019 called Pop Sets. The collection caters to a class of consumers who prefer stylish and sustainable products.
They have incorporated the use of different fabric combinations like chanderies, denims and contemporary realisations of traditional Indian weaving techniques. Made using Livaeco, this eco-friendly range of styles hits the right chord with the consumers.
Commenting on the launch, Anant Daga, Managing Director, said, “Keeping up with our commitment to bring something new and unique every season, we are excited to launch our latest POP SETS collection in association with Livaeco.”
He added “This season is definitely special for us as we are bringing the perfect amalgamation of festivity & sustainability in the form of vibrant hues & silhouettes.”