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Viktor & Rolf collabs with Zalando to recycle latter’s unsold stock 

by Apparel Resources News-Desk

11-January-2018  |  2 mins read

Viktor & Rolf x Zalando
Image Courtesy: elle.nl

Dutch haute couture duet Viktor & Rolf is all set to reveal a recycled collection in collaboration with Berlin-based fashion e-commerce site Zalando.

The avant-garde designers have been exploring the concept of recycling for their own couture collections for a few seasons now and decided to approach Zalando to make this idea more accessible to the general public, kick-starting their 25th anniversary year.

Officially named ‘Viktor & Rolf for Zalando RE:CYCLE’ will begin retailing from February 1 and is also postmarking the launch of the retailer’s own sustainability project that will focus on recycling and raise awareness about fashion’s over-consumption problem.

The partnership collection for the Spring season consists of 17 styles in total. In order to keep the clothes easily wearable, the pair has used comfortable materials like tulle, jersey and cotton in very simple silhouettes like tops, dresses and skirts.

After the V&R approached Zalando, the retailers opened up its pile of unsold stock and the designers took it up from there, handling all the design and sampling from their studio in Amsterdam and later producing the final assortment in Italy.

The shapes are basic, however, the value-addition has been instilled through the idea of ornamentation and V&R have used their infamous method of cut and replacement to “introduce four types of decoration. The collection is wearable, yet festive and exuberant,” adds Viktor Horsting, who is one half of the V&R duo.

While the idea behind the collection is both novel and exciting, Horsting explains the hardships they faced, saying, “The Zalando overstock was constantly shifting. It would vary from day to day, so to nail it down and to really achieve the right colour combinations was a bit of a puzzle. It was nice but not always easy.”

However, the designers are very enthused about continuing the partnership with Zalando and also keep making conscious couture a norm in their own work.