Victoria’s Secret, the American lingerie brand, has plans to reintroduce swimwear to its stores as well as in its e-commerce platform.
To be stocked alongside renowned labels like Baobab, Ayra and Skinnydippers, amongst others, the lingerie label’s own collection comprises one-piece swimsuits and mix-and-match bikinis.
These come in the range of sizes XS-XL, from 32A to 38DDD and 40D with prices starting from US $ 49.
What’s noteworthy is that Victoria’s Secret is not returning to swimwear for the first time. Back in 2019, it reintroduced swimwear after having axed the category in 2016. However, the lingerie brand got lot of flak from customers then for price as well as unavailability of inclusive sizing.
The decision to reintroduce swimwear in stores and online in 2021 follows the recent leadership changes at Victoria’s Secret. Earlier this month, Martin Waters was promoted as Chief Executive Officer to succeed the interim CEO Stuart Burgdoerfer.
Meanwhile, the owner L Brands continues working on separating both Victoria’s Secret and Bath & Body Works, which is expected to be accomplished by August this year.
Founded in 1977, the Ohio-based Victoria’s Secret is known for its lingerie, underwear and beauty products.