VF Corporation has hired Susie Mulder as the new Global Brand President of Timberland – the US manufacturer and retailer of outdoor wear.
Susie, who will officially be assigned the new role on 4 April, will be reporting to Steve Rendle, Chairman, President and Chief Executive, VF Corporation.
Her area of responsibility will include leading Timberland’s core business strategy, wherein diversification across apparel and footwear sector will form a major part.
Besides, Susie will also work on building Timberland’s new eco-innovation franchises with focus on further strengthening the firm’s PRO business.
VF Corporation couldn’t have asked for anyone more experienced than Susie. With rich experience of having served as Chief Executive of NIC+ZOE apparel brand since 2012, she was also a partner at global management consulting firm McKinsey & Company.
Delighted to have an experienced asset like her as a part of VF Corporation, Steve said that Susie brings a broad mix of experience in apparel, retail and consumer strategies, all of which is complemented by her strong leadership skills and passion for people and active lifestyles.
Susie will also be, importantly, a member of VF Corporation’s executive leadership team.
Known majorly for its footwear, apparels and leather goods, Timberland has stores across the US, Europe, Asia, Canada, Latin America and the Middle East.